“The fact that such a high percentage wouldn’t trust a company with poor spelling or grammar just goes to show crucial it is thatbusinesses make the most of every opportunity, especially in these tough economic times,” says RichardMichie, marketing and technology director at Global Lingo.
“You only have a short amount of time to make animpression on a potential customer, and if your website or ad is riddled with grammatical errors, it’s not going to place you in a favourable light. Competition is tough, and if you don’t take the care to present yourself in as professional a light as possible, you may well be losing yourself important business.”
When consumers were asked if they had ever come across a website that was clearly translated from a foreign website into English, which then read inadequately with bad grammatical mistakes, 31 per cent of individuals admitted that this had indeed happened to them. But the impact is dramatic: just 4 per cent of this number then continued to usecontinue reading