Structured data can prove helpful in enabling the search engines to understand the contents and structure of a page in their own language. Structured data is the specific markup used by websites behind the scenes to make the webpage more comprehensible for search engines. It helps to translate the content and structure into a “rich snippet”, which is essentially a search listing presented to the users in a attractive and useful manner. The reviews/ ratings featuring eye-catching stars are the most common form of such rich snippets. Even though structured data is acknowledged as a direct ranking factor, it plays a crucial role in ensuring the success of a web page.
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