Yes. Proper use of a trademark is essential for its continued protection. Here are some general guidelines:
A term, when used as a trademark, should always be used as an adjective modifying the generic name of the product that is either stated or implicit in the context of use. Never use a mark as a noun.
Correct: NICTIC™ widgets are the best.
Wrong: A NICTIC™ is the best. NICTIC™ means quality.
While it is sometimes possible to not always include the generic name, class or type of the designated goods or services used with the trademark, this should only be considered once the mark and product are well-recognized by consumers. Be especially cautious about this when the product involved is very innovative and thus initially has no previously well-known generic name. In the case of well-known products and marks, the omission of the generic name is not so critical, for example, "Have you driven a FORD lately?" instead of "Have you driven a FORD car lately?"
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