A trade name is used to identify a company or business and serves as the name of the company or business. In contrast, a trademark is used to identify the source of the products or services that the company or business sells or provides. However, a trade name can also function as a trademark depending upon the context in which it used. If a trade name is used as more than just the company name and informs consumers where a product or service is coming from, then it is being used as a trademark. For example, if the name is used as a noun ("You can only get tires from Goodyear"), it is a trade name. If the name is used as an adjective ("You can get GOODYEAR tires at your local tire retailer"), it is a trademark.
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