A decision to use the CRM system is a major strategic initiative, and often companies are faced with questions regarding the usefulness of CRM.
Even though CRM spending is on the rise, the number of CRM deployments that are failing is also high, and this leads to doubts and misconceptions about the efficacy of CRM.
Moreover, most companies that deploy CRM report unsatisfactory ROI. Given below are some common fears and misconceptions harbored by companies looking to deploy CRM.
1. CRM is not for everybody
2. CRM is too disruptive
3. CRM exacerbates the problem of conflicting data
4. CRM does not make it easy
5. CRM is a cure-all
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