Home service business owners face a number of challenges. They work locally and face fierce competition from fellow local contractors in the same field. In such situations, every home service contractor tries to stay ahead of its competitors. Here are a few ways they can do so:
Advertising – While it does not pay home service contractors to advertise on national channels and newspapers, they can always make their brand known to their target market by advertising in local newspapers, directories and TV channels. Local radio stations too can be used as an advertising channel.
Promotion – One of the most well-known tactics used by home service contractors to lure the prospects is to offer attractive rates and discounts. Most property owners looking for home service or remodeling look for professional service within a budget. They tend to find such offers very attractive.
Lead generation – Nowadays a number of home service contractors are opting for lead generation vendors that speciacontinue reading