Have you heard of the most recent “shiny marketing tactic” that everyone needs? Telling stories in your branding. It may be essential, but it might also be challenging for those of us who are not naturally gifted at storytelling.
Perhaps you are fantastic with concocting BIG ideas and solving BIG problems, but you’re not so hot at telling entertaining stories that are rich with details and overflowing with imagery. Oh, and how about the reality that there are thousands of stories that you can tell, and how do you decide which stories do your clients actually want to hear?