Voice search is used by smart digital assistants like Google home, Siri, Amazon’s Alexa etc. You can use your voice search for information or a product. It is not 100% accurate but understands 92% of what people say. Last year this was 75%, so there’s a significant improvement. 40% of adults use it at least once a day and 50% of all searches are predicted to be done via voice by 2020.continue reading
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In the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. We are moving towards new ways to communicate with our audiences. Here we are going to learn about what’s coming, take this as a learning opportunity to expand marketing efforts by analyzing what’s going to be relevant for the upcoming year.
- Video consumption – people like to have a visual treat for themselves. Video consumption is definitely going to rule the roost for this very reason. It can be on Facebook, WhatsApp or Instagram. Companies are going to heavily invest in this idea as they’ll be more visible and virtually accessible thus imprinting their brand image on the minds of the customer. This is the easiest and most convenient way of grabbing content.
- Instagram stories – if you want to present your company creatively and innovatively, this one’s for you. With seasonal stickers, rewind features, zoom
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