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Digital Marketing Trends of 2018


In the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. We are moving towards new ways to communicate with our audiences. Here we are going to learn about what’s coming, take this as a learning opportunity to expand marketing efforts by analyzing what’s going to be relevant for the upcoming year. 

  1. Video consumption – people like to have a visual treat for themselves. Video consumption is definitely going to rule the roost for this very reason. It can be on Facebook, WhatsApp or Instagram. Companies are going to heavily invest in this idea as they’ll be more visible and virtually accessible thus imprinting their brand image on the minds of the customer. This is the easiest and most convenient way of grabbing content.
  2. Instagram stories – if you want to present your company creatively and innovatively, this one’s for you. With seasonal stickers, rewind features, zoom
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Pay Per Click And Its Advantages


In the techno savvy era, after exhausting all other possibilities, we are moving towards legit techniques in order to attract visitors to our website. We have seen it all from getting our hands on internet for the first time, where we were so much in awe of this new era, we thought it worked and served our commands and we didn’t bother ourselves with the back-end technology, to Google’s recent misuse of market position and Facebook’scontroversial sharing of information, highlighting the fact that all is not in our control. In fact, everything is initiated by us and we intentionally (though, most of the times, unknowingly) surrender everything to the tech giants out there. Pay per click is one of those things which allow us some control over prospects as we are essentially buying visits to our site.

It is now the most talked about term in digital marketing context and essentially the most important. We might have come across a phenomena, which is ‘The demand for a product gradually d

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