One of the main advantages that marketing automation has over email marketing is marketing automation can monitor and record your prospects activity across email, your website and social media posts – not just count opens and click throughs.
When there is a prolonged buying cycle, marketing automation allows you to monitor prospects through the different stages pushing them towards their desired goal.
This will also allow you to focus on prospects looking to engage with you NOW! Ensuring you don’t miss out on opportunities as they arise.Is Marketing Automation for me?
The marketing industry has been completely flipped on its head and will continue to rapidly change in the next 5 years. The use of mobiles, the internet and social media are common in 99% of industries. So, the answer to the questions in our opinion is you cannot afford to ignore it. Most companies have embraced digital marketing for lead generation but not all companies have recognised the fact they will get bettecontinue reading