If you have a brick-and-mortar business, you need a local SEO strategy to make sure people will find you. Start with a title and meta description tag that will get attention and not waste words.
You also need to get your business listed (and listed correctly) on online business directories and data aggregators. Here is information on improving your local ranking with Google.
And know that online reviews matter. They help improve your visibility. So make sure your satisfied customers are leaving positive marks on your Facebook page, Google or any number of other sites where people leave reviews.continue reading